Uncut – This image was never taken

  • CE: Giovanna Riestra Ocampo
  • CE: Mathilde Espevalen

The Company

Uncut is a creative tech company helping big brands say goodbye to outdated production methods. With a custom-built AI ecosystem, they’re making content creation simpler, smarter, and more affordable. During our internship, we had the opportunity to explore that ecosystem hands-on by developing a full AI-powered fashion campaign from scratch.

Background

Today’s creative tools are evolving fast, but many still only scratch the surface of what AI can do. Rather than simply generate images, we wanted to understand the full pipeline, training identity models, garment models, and using inpainting, prompting, and retouching to direct and polish each shot. It was a hands-on exploration of how AI can replicate the complexity and craft of a full-scale production.

Solution

By using a combination of tools we built a workflow that mimics a real campaign, combining both trained talent models and selected garments. The result? A set of photos that were never taken, only imagined, built, and refined using AI. A creative framework for a future where production is digital, but the vision is personal.

Our sponsors

Speak Mindfully, Sip Responsibly

Words carry weight – so do our choices. At the State of Words, we encourage conscious communication and conscious consumption. Beverage sales are restricted to guests over 18, and a range of non-alcoholic options will be available – because every participant should feel welcome in the conversation. For more on responsible alcohol habits, visit IQ.se.

We’re excited to let you know that an upcoming event at Berghs will be both photographed and filmed. The content captured will be used for communication and marketing purposes across our channels. If you prefer not to appear in any footage or images, please let a member of our team know on-site. Thank you for helping us share the energy and creativity of Berghs with the world!