
TV 4
- PL: Victor Greneskog
- AD: Alicia Hedtjärn
- CD: Alice Rylander
- GM: Tobias Reinerstam
- PR: Isabelle Backman
- SK: Tea Celander
- DDS: Sofia Löngren
- CD: Daniel Rosquist
The Company
TV4 is one of Sweden’s largest and most established television networks, known for its
broad reach and trusted programming. They offer a range of advertising solutions for
businesses of all sizes. Through TV4 Media Manager, the network has made TV advertising
more accessible than ever, enabling small business owners to launch targeted campaigns
with low budgets and minimal hassle.
Background
TV advertising offers huge reach, but many small business owners still think it’s out of their
league, believing it requires big budgets and flashy productions. In reality, TV4 Media
Manager makes it possible to advertise on TV from just 1,000 SEK. The problem? Most
don’t know it exists.
Solution
Our concept, “Do you also feel the need to be seen?” (Behöver du också synas?), shines a
light on humorous and relatable moments where small business owners try, and fail, to
promote themselves through ineffective methods. The message is clear: they would have
been better off using TV4 Media Manager to invest in real TV advertising.