SUICIDE ZERO – Bär du på botemedlet?
- CD: Love Molin
- GM: Adam Hagensgård
- DDS: Julia Lööf
- SK: Emily Ehn
- PR: Matilda Kylsten
- PL: Elin Marklund Karlsson
- CE: Giancarlo Saldarriaga
The Company
Suicide Zero is a non-profit organization working to reduce the approximately 1,500 suicides
that occur in Sweden each year. They do this by supporting research, educating people and
influencing decision-makers.
Background
Christmas is a time for care and generosity, but also one of the most communication-heavy
periods of the year. While many want to give, cutting through the noise is a challenge.
Suicide is one of the most common causes of death in Sweden and one of our biggest public
health issues. Still, there’s a lack of understanding and words to talk about it. That makes the
issue hard to communicate, but also more important than ever.
Our target audience values social responsibility, transparency, and real impact. They are
willing to give, but want to know where their money goes and that it makes a difference.
That’s why our mission is to create a Christmas campaign that encourages more people to
support Suicide Zero’s vital work.
Many don’t realize that suicide is often the result of an illness. Even fewer know that there’s
a cure.
Solution
Because this is about you.
You are the cure, not because you have all the answers, but because you see those who are
struggling, you listen when words are hard to find, and you stay when others walk away.
That’s why we created the concept:
“Bär du på botemedlet?”
We want to show that making a difference doesn’t require miracles. When it comes to
suicide, the cure is human:
Courage. Presence. Compassion.
Every donation, big or small, spreads knowledge and helps Suicide Zero continue their
life-saving work.
Together, we are the cure.
