Substorm – AVA: AI Sales Agent

  • CE: Noah Dager

The Company

Substorm is a Swedish AI consultancy helping organizations automate and streamline business processes with advanced, responsible AI.

Background

B2B sales at Substorm, like many companies, relied on manual outreach and generic emails that rarely led to meaningful conversations. Prospects want tailored solutions and concrete examples, but consultants spent too much time qualifying leads instead of adding real value.

Solution

I built AVA: AI Sales Agent – a smart, interactive tool on Substorm’s website. It matches each visitor with relevant case studies, answers questions, and guides qualified leads to book a meeting. The result: less time wasted on cold outreach, more time spent on real client needs, and a smoother, more personal experience for every prospect.

Our sponsors

Speak Mindfully, Sip Responsibly

Words carry weight – so do our choices. At the State of Words, we encourage conscious communication and conscious consumption. Beverage sales are restricted to guests over 18, and a range of non-alcoholic options will be available – because every participant should feel welcome in the conversation. For more on responsible alcohol habits, visit IQ.se.

We’re excited to let you know that an upcoming event at Berghs will be both photographed and filmed. The content captured will be used for communication and marketing purposes across our channels. If you prefer not to appear in any footage or images, please let a member of our team know on-site. Thank you for helping us share the energy and creativity of Berghs with the world!