StayGrand – Valora – The Personal AI Curator

  • CE: Albin Wahlström

The Company

Staygrand offers a premium selection of the world’s best hotels, but the path from inspiration to booking was not clearly defined. The goal was to reduce friction, improve guidance, and create a smarter, more personal way to help users take action—without losing the feeling of exclusivity.

Background

Browsing the site could feel overwhelming. Filters exist, but only work if users know what they are looking for. Travel decisions often start with vague ideas, not categories. At the same time, many AI chat tools felt slow and impersonal. The opportunity was to turn AI into something helpful, responsive, and premium.

Solution

Valora is a conversational AI built into Staygrand’s website. She understands natural language, recommends relevant hotels from the curated selection that perfectly fit your desires, and reflects the brand’s tone. From a simple idea like “a weekend with a view,” Valora guides users toward concrete choices, and also automates the booking process. The result: less friction, more inspiration, and a smarter path to booking.

Our sponsors

Speak Mindfully, Sip Responsibly

Words carry weight – so do our choices. At the State of Words, we encourage conscious communication and conscious consumption. Beverage sales are restricted to guests over 18, and a range of non-alcoholic options will be available – because every participant should feel welcome in the conversation. For more on responsible alcohol habits, visit IQ.se.

We’re excited to let you know that an upcoming event at Berghs will be both photographed and filmed. The content captured will be used for communication and marketing purposes across our channels. If you prefer not to appear in any footage or images, please let a member of our team know on-site. Thank you for helping us share the energy and creativity of Berghs with the world!