Make Golf – The club without excuses.

  • PR: Anna Kvist
  • DDS: Adam Emfeldt
  • PL: Evelina Nyberg
  • SK: Felix Hjertman Wester
  • GM: Jesper Eriksson
  • Copy: Ludvig Pettersson
  • CD: Sebastian Agerlid

The Company

Make Golf is the only brand on the international market offering truly custom-built golf clubs
through data-driven personalization. In a world dominated by one-size-fits-all solutions and
mass production, Make brings back the individual, not through empty promises, but through
precise craftsmanship grounded in performance data.

Background

Golf used to be honest. You, your swing, the outcome.
But somewhere along the way, we got sold a different story.
Mass production.Adjustable everything. Marketing dressed up as innovation.
And when those lies didn’t work? We got angry.
Every year, 2.5 million clubs are broken. Snapped, thrown, bent.
Not from bad swings, but from the frustration of being sold false promises.
Clubs that “should’ve worked.” That “felt right in the shop.” That weren’t built for you.
Make wasn’t created to sell better excuses.
It was created for one reason, to make clubs that left no room for them.

Solution

Make doesn’t have to compete with the golf industry, they can reject its entire premise.
Where the traditional market promises more distance, forgiveness, or tour-pro magic, we
offer something simpler and far more uncomfortable: the truth.
We don’t sell hope. We kill excuses. So while the industry wraps players in marketing safety
nets, we hand them mirrors. And if the swing doesn’t go their way? They better not dare
blame the club or try to damage it.

Our sponsors

Speak Mindfully, Sip Responsibly

Words carry weight – so do our choices. At the State of Words, we encourage conscious communication and conscious consumption. Beverage sales are restricted to guests over 18, and a range of non-alcoholic options will be available – because every participant should feel welcome in the conversation. For more on responsible alcohol habits, visit IQ.se.

We’re excited to let you know that an upcoming event at Berghs will be both photographed and filmed. The content captured will be used for communication and marketing purposes across our channels. If you prefer not to appear in any footage or images, please let a member of our team know on-site. Thank you for helping us share the energy and creativity of Berghs with the world!