Hjorthagens Medborgarhus – Folkverket
- PL: Anna Embring Klang
- Copy: Axel Boberg
- DDS: Charlotte Brunell
- PR: Jacob Handfast
- CD: Josephine Cato
- GM: Julia Mattar
- SK: Nina Rimér
- PL: Victor Ström
The Company
Hjorthagens Medborgarhus is located in the heart of Hjorthagen and is meant to be a place for conversation, culture, and community. It’s run by the non-profit organization Folkkulturcentrum, which aims to provide opportunities for people to express their own thoughts and experiences through art, while also contributing to the shaping and preservation of a democratic society.
Background
Hjorthagen has become part of Norra Djurgårdsstaden – one of Stockholm’s largest urban
development projects. This means that an older and a newer population now share the same
space, where history is meant to meet the future. Medborgarhuset has long been a hub for
culture, courses, and community. But the words “culture” and “medborgarhus” have lost
some of their popular appeal in an area shaped by two distinct identities and many new
stakeholders.
Solution
Folkverket.
“Folk” – because it’s about people.
“Verket” – rooted in the area’s history and the idea that the house is shaped by its residents.
A new identity that unites long-time Hjorthagen locals with newcomers to Norra
Djurgårdsstaden. The message “Just step inside” highlights the house’s potential and
reminds everyone that it’s a place for all.
The visual identity has a deep purple and red color palette which signals historical depth,
while also feeling warm and contemporary. Our “Folkisar”, illustrated characters used in print,
social media, and on-site, bring life to the house and add a more accessible, popular tone. A
new design for the digital platform showcasing what’s happening in the house, while also
repositioning the site to include other events and activities in the surrounding area.
