Framtid.se – Rakt ut

  • Copy: Gabriella Rehn Molander
  • AD: Viktor Ekmark
  • CD: Julia Andersson
  • PL: Oliwia Meriläinen
  • SK: Ludwig Eriksson,
  • GM: Elliot Wigg
  • PR: Melina Chamoni

The Company

Position Framtid.se as a thought leader in education and career planning by strengthening
their brand positioning and increasing brand awareness. (and create TikToks 🙂)

Background

In today’s society it’s hard to find someone you can truly trust. With an overload of
information coming from all directions with advertising, political claims, social media it feels
like almost no one is telling the truth. Traditional ways of communicating, often informative,
bureaucratic and emotionally distant, no longer cut through. People are craving something
more real and authentic.

Solution

A raw, honest and humorous tone of voice, like someone who speaks their mind without a
filter. This kind of unfiltered honesty comes across as both trustworthy and funny, creating a
refreshing contrast to today’s overly polished and curated world.

Our sponsors

Speak Mindfully, Sip Responsibly

Words carry weight – so do our choices. At the State of Words, we encourage conscious communication and conscious consumption. Beverage sales are restricted to guests over 18, and a range of non-alcoholic options will be available – because every participant should feel welcome in the conversation. For more on responsible alcohol habits, visit IQ.se.

We’re excited to let you know that an upcoming event at Berghs will be both photographed and filmed. The content captured will be used for communication and marketing purposes across our channels. If you prefer not to appear in any footage or images, please let a member of our team know on-site. Thank you for helping us share the energy and creativity of Berghs with the world!