Bond – You’ve got this

The Company

Bond was built to meet a growing need among modern parents: a more respectful, balanced way to stay connected with their children.

Background

While most tracking tools focus on control and constant monitoring, Bond differs. It’s designed to support trust, independence, and peace of mind. Our goal is to shape a product and brand that truly resonates with today’s families—by listening to what they need, not just what tech can do.

The demand is real, even if awareness is still low. Tools like Find My iPhone are widely used, but they tend to reflect the parents’ terms, offering either full surveillance or none at all, with little room for mutual trust. That’s where the opportunity lies: to make Bond the first choice for families who want a more innovative, more human way to stay in touch, built on the needs, boundaries, and perspectives of kids and teens themselves.

Solution

By understanding that when kids are trusted to try, stumble, and learn on their own, they grow into confident, independent people. We believe in turning life’s first f*ck-ups into first wins. 

That’s why we created You’ve Got This, a concept that helps parents give their kids space to explore while staying quietly connected in the background.

With Bond, it becomes a little easier to let your kids discover who they’re meant to be. To fall, get back up and explore the world like we once did, knowing someone’s still there, cheering them on. We’re not here to control how kids act, what they do or who they become. We’re here to support their growth into independent, confident individuals and to celebrate the messy, meaningful moments along the way.