Nordkronan – Från skiss till verklighet

  • PL: Maria Hassan
  • PR: Albin Broman
  • GM: Anders Christensen
  • SK: Anna Dahlin
  • DDS: Axel Knutsson
  • AD: Jacqueline Axén Linderl
  • SK: Melody Roos
  • CD: Rio Fällberg

The Company

NordKronan is a Swedish property financing company offering tailored credit solutions, from
small portfolios to medium-scale developments. Founded in 2024, NordKronan provides a
modern alternative to traditional banks, focusing on fast, transparent, and flexible financing
for visionary property developers across the Nordics.

Background

NordKronan wanted to generate leads and become top of mind within their target audience.
As a new player in the market, they faced low brand awareness and struggled to stand out
among established competitors.

Solution

We developed a strategic brand platform built around the concept Från skiss till verklighet
(“From Sketch to Reality”). To help NordKronan stand out and disrupt a traditionally
conservative industry, we created a new visual identity with an architecture-inspired look: a
modern logo, clean typography, and a distinctive blue-purple accent that adds contrast to
their black, grey, and white palette.
Alongside the design, we developed a communication strategy that includes SEO, SEM, PR,
email campaigns, podcasts, and events. The goal: to position NordKronan in the right
channels, connect with the right people, and build the trust needed to drive high-quality leads
and grow their presence in the Nordic market.

Our sponsors

Speak Mindfully, Sip Responsibly

Words carry weight – so do our choices. At the State of Words, we encourage conscious communication and conscious consumption. Beverage sales are restricted to guests over 18, and a range of non-alcoholic options will be available – because every participant should feel welcome in the conversation. For more on responsible alcohol habits, visit IQ.se.

We’re excited to let you know that an upcoming event at Berghs will be both photographed and filmed. The content captured will be used for communication and marketing purposes across our channels. If you prefer not to appear in any footage or images, please let a member of our team know on-site. Thank you for helping us share the energy and creativity of Berghs with the world!